Our Philosophy

At the Information & Education Division of California Family Health Council, our philosophy is grounded in our dedication to creating materials that are appropriate for and sensitive to the intended client. The images and messages used must honor the client in four essential ways. They must:

• Reflect and honor the cultural values and realities of the clients.
• Address the reading level and ease of comprehension of the intended readers.
• Respect the emotional and personal needs of the intended clients.
• Be accurate and demonstrate positive role modeling.